India is set to become home for the largest number of Facebook users by 2016, according to a new study published Thursday.
New York-based independent research company eMarketer says that India will surpass the United States as the country with the most number of users of the Social Media network.
At present a mere 7.7 percent of the Indian population have Facebook profiles compared to well over 50% in the United States.
India’s ascent in the Facebook stakes over the next three years will be helped by the fact that the site is banned in neighbouring China where home-grown networks such as ‘Weibo’ and ‘Renren’ dominate.
India will experience the highest growth rate of Facebook users this year, with the number of new users rising by 37.4%, according to the research.
This year, eMarketer estimated, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.
That's a 14.2 per cent gain on social networker numbers from 2012, and the double-digit growth is expected to continue for another year.
By 2017, 2.33 billion people will use social networks.
Currently, the highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5 percent of all residents are social network users.
Norway follows just behind at 63.3 per cent.
Other nations with large numbers of the population online on Social Media networks include Sweden, South Korea, Canada and of course, the United Kingdom.BLOG COMMENTS POWERED BY DISQUS