09042015Thu

Last updateWed, 08 Apr 2015 9pm

Wonderbra finally makes it to India


Indian apparel firm Arvind Ltd has entered into an agreement with US-based HanesBrands Inc to market Hanes' famous 'Wonderbra' range of lingerie on the sub-continent.

Eyeing an opportunity in India's near $4 billion lingerie and undergarments sector, Arvind said it aimed to generate $100 million in revenue over the next four years from the partnership.

Wonderbra, one of the world's leading brands, is a type of push-up underwire brassiere that became popular in the 1990s.

In 1994, Wonderbra extended its line to include other lingerie items.

In most markets, the brand, owned by Hanes, emphasises sex appeal.

Hanes, founded in 1901, is owned by HanesBrands Inc and markets brands such as Hanes and Wonderbra that cater to men, women and children.

Hanes entered India five years ago and has been struggling to find success in the country.

Arvind plans to increase the current number of Hanes sales points from 5,000 to 15,000 in the next three years.

BLOG COMMENTS POWERED BY DISQUS

 

Related Articles

Photo Gallery- Featured

  • latest Post

  • Most Read

  • Events

Addmotor Electric Bike| Electric bike shop / electric bicycle shop Electric bike review| Electric trike| Fat tire electric bike| Best electric bike| Electric bicycle/E bike| Electric bikes for sale| Folding electric bike| Electric mountain bike| Electric tricycle Mid drive electric bike| Juiced Bikes Pedego Rad-Power

Tomtop| Online shop| Online Einkaufen

地產代理/物業投資| 租辦公室/租寫字樓| 地產新聞| 甲級寫字樓/頂手| Grade A Office| Commercial Building / Office building| Hong Kong Office Rental| Rent Office| Office for lease / office leasing| Office for sale| Office relocation

DecorCollection European design furniture| sofa hk| sofas| beds| coffee tables| dining tables| dining chairs| sideboards| furniture hk| Cattelan Italia| Koinor

International schools hong kong| Wycombe Abbey| private school hong kong| English primary school Hong Kong| primary education| boarding school Hong Kong| Wycombe Abbey School

邮件营销| 電郵推廣| 邮件群发软件| Email Marketing| 搜尋引擎優化 SEO

QR code scanner| inventory management system| labelling| Kiosk| warehouse management|