Bollywood’s been marginally slow with the uptake in exploring the multifarious different ways of expanding a film’s revenue generating stream; merchandizing and comic books are a relatively new thing in the business.
However, after the tremendous success of a new comics franchise arising out of Hrithik Roshan’s ‘KRRISH 3’, ‘Bullett Raja’ has firmly got on the wagon.
Producers of the eagerly anticipated movie – the first venture into the “mainstream” by gifted actor and director Tigmanshu Dhulia and starring Saif Ali Khan and Sonakshi Sinha – have unveiled a new comic book series built around the film’s protagonist Raja Mishra A.K.A. ‘Bullet Raja’ (Saif Ali Khan) and his mafia adventures in rural Uttar Pradesh.
It’s been doubly satisfiying for Saif, a lifelong lover and collector of graphic novels.
Capturing the true essence of UP mafia, the comic book titled, ‘The Legend of Bullett Raja’ is set to hit the shelves soon.
Adding to the Indian feel of the comic, the illustrations are hand-drawn giving the story the earthy feel that gives it heart.
Releasing on 29th November, Bullett Raja is based on the infamous, real-life gang wars in Uttar Pradesh and also stars Sonakshi Sinha, Jimmy Shergill, Vidyut Jamwal, Ravi Kissen, Gulshan Grover, Raj Babbar and Chunky Pandey.
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