17032015Tue

Last updateTue, 17 Mar 2015 2pm

EROS and HBO to launch India's first premium pay-per-view channels

US pay-per-view TV mainstay Home Box Office has joined hands with Eros International to launch India's first advertising-free movie channels.

The joint venture will operate two premium TV channels - named 'HBO Defined' and 'HBO Hits' - and will stream both Hollywood and Bollywood movies.

New York-based Home Box Office is a pioneer in the American pay-per-view TV market and home to shows such as 'The Sopranos', 'Sex and the City', 'Band of Brothers', 'Game of Thrones' and 'Boardwalk Empire' among many others, whilst Eros is one of the leading production and distribution companies in Bollywood.

The company's film titles include iconic films such as 'Sholay' and 'Mr India' to more recent hits like 'Om Shanti Om' and 'English Vinglish'.

The tie-up is a revolutionary idea in a country where the average TV channel is saturated with spots, often turning an already lengthy Bollywood film into an unending series of switchovers.

Reports say subscription rates will be priced around Rs 120 (£1.50) per month, and plans are afoot to expand the service to online and mobile platforms.

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