The United Nations this week unveiled a new music video inspired by Bollywood in a bid to raise awareness about gay rights in India.
The two-and-a-half minute clip could have been taken out of any Karan Johar movie and features actress Celina Jaitly and a family preparing to welcome a young man and his "special friend".
Much to the family's - initial - shock, the special friend turns out to be the young man's same-sex partner.
The ravishing Celina then breaks into a rendition of the unforgettable 1979 classic 'Uthhe Sab Ke Kadam Tara Ram Pam Pam' in a bid to appease the family's matriarch, who - in true Bollywood tradition - eventually comes round.
The video is part of a campaign called 'Free & Equal' spearheaded by the Office of the United Nations High Commissioner for Human Rights (OHCHR) and is a response to the re-instatement of 'Section 377', a Colonial-era law criminalizing homosexuality.
“Now I am a mother of two-year-old twins, I do not want my sons to grow up in a world where one is judged on your gender identity or sexual orientation,” said Jaitley who has been a long-term campaigner for LGBT rights in India.
“No setback is irreversible,” said Charles Radcliffe, chief of the global issues section at OHCHR referring to Section 377.
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