Last updateTue, 17 Mar 2015 2pm

Playboy makes first foray into India with Goa club

Adult entertainment company Playboy is set to open its first club in India in north Goa's Candolim beach. The club will open by mid-December.

Indian tourist officials in Goa have warned that they will shut down the Playboy club if there is any evidence of "obscenity, vulgarity or nudity."

Playboy's local franchisee PB Lifestyle has announced plans for more than 100 outlets in India, starting with a beachside club in the holiday state, but their "bunny" waitresses will sport a new look to suit conservative Indian values.

Goa Chief Minister Manohar Parrikar on Saturday said he will inquire into the entry of Playboy Club, the Indian franchisee of the United States-based group, in the state.

"We will not allow it (to operate) if there is anything wrong," Parrikar said, responding to a question on the announcement of Playboy Club to set up a shop in Goa.

"I will have to look into the matter. Just because name of the club is Playboy we cannot conclude anything," the chief minister added. Director of Tourism Nikhil Desai told PTI that his department was yet to give permission for the club. "What I know is that setting up is at the discussion stage," he said.

Desai earlier had said that the department will shut down the club if there was nudity, vulgarity or obscenity in the entertainment provided there. Women's organisations in the state have opposed the club's entry.

PB Lifestyle, which has the rights to develop Playboy outlets in India, plans to open clubs, hotels, fashion cafes and shops across the country in the next 10 years, investing at least Rs 2 billion.

The firm is planning more modest outfits for the bunnies, famous for their skimpy costumes of corsets with fluffy rabbit tails and ears, PB Lifestyle chief Sanjay Gupta said. He also stressed no nudity would be involved.

Playboy magazine, along with a host of other foreign "adult" magazines, is not permitted in India owing to obscenity laws banning material deemed "lascivious or appealing to prurient interests.



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