From royals and statesmen to sports icons and reality TV stars, Dubai has long been a magnet for people of all hues and from all corners of the globe.
From its geographic location smack bang in the middle of the world; it's frequently outlandish attractions, be it the reclaimed lands in the Arabian Gulf or Olympic grade ski slope in the middle of the desert; its' tolerant attitudes, nightlife, shopping, not to mention its reputation as a tax haven, there's plenty for everyone.
Little wonder then that this tiny and stable emirate has long been a favoured destination for Brits, and not only as visitors but as migrants and investors.
After successfully riding out the storm of the global recession, there appears to be a new vigour in Dubai and it's bringing that fervour to London by way of the first annual Dubai Property Show which takes place 27 February to 1 March.
Dubai's two visionary leaders Sheikh Maktoum and his successor Sheikh Mohammed realized long ago that natural resources alone would not ensure the state's future.
Thus, in the 1990's began the task of transforming the Emirate into the Hong Kong of the Middle East.
Property has been one of the pillars of Dubai's success - from golf course developments and boutique residential units to man-made islands shaped in the form of nations and ultra-luxury penthouses in the clouds, there's something for everyone.
Dubai is now the third most popular destination for Britons looking to invest abroad and the three-day Dubai Property Show will offer buyers direct access to every part of the Emirate's real estate industry, from consultants and property brokers to developers and marketing agents.
According to the Dubai Land Department, British investors were second only to those from India in investing in Dubai with transactions totalling more than £1.6 billion.
In 2014, Dubai was chosen as the venue for the 2020 World Expo cultural extravaganza - the first time the event has been staged in the Middle East. It's an occasion that promises to attract some twenty five million visitors to the region.
Most recently, Dubai International Airport overtook Heathrow as the busiest airport in the world serving nearly 70 million passengers in 2014.
The Dubai Property Show is organized by Sumansa Exhibitions.
The company's president Sunil Jaiswal said: "Dubai's real estate is one of the best markets in the world and has achieved a great reputation worldwide as a favourite tourist and business destination.
"On the other hand British property investors are savvy, they understand the potential here and also value the no tax policy on rental and capital gains. What's more, the absence of restrictions on repatriation of funds just makes the Dubai Real Estate market not only fruitful but easy and transparent."
For more information, visit www.thedubaipropertyshow.com
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