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Last updateFri, 13 Mar 2015 4pm

#MobileAds: Google in talks to buy Bangalore-based start-up

Google is in early talks to buy an Indian tech start-up that specializes in mobile advertising, Reuters reports.

Bangalore-based InMobi helps companies target phones and mobile devices in their advertising.  The company was launched in 2007 and claims to have more than a billion users across 200 countries.

Its shareholders including Japan's SoftBank.

Google's move is seen as a bid to strengthen the search giant's offerings in the increasingly competitive mobile advertising business.

Reuters quoted an InMobi source as saying that the company would likely be valued at around $1 billion.

Both InMobi and Google declined to comment.

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